My mother who has far more disposable income than anyone else I know has had a litany of Hyundai vehicles even though she could afford whatever she wants. I had always thought they were starter cars "and the accent is" but after many hours of driving her tiburon I was sold on them. She has their 2016 Genesis now and it is a very well put together vehicle that handles like a dream. I do not know how much they actually sell for but I drove a Kia Soul for several weeks last year and swore if I ever left my job and had to purchase my own vehicle "reasonably priced every day driver" it would be the Soul. Very well designed vehicle that is actually a lot of fun to drive. Korean auto manufacturers have come a long way in the last 20 years.