I enjoy this Project Farm YouTube guy’s tests. I don’t always agree with his testing methods and results but he’s unbiased and he’s my kinda nerd. It’s a small sample and he doesn’t test any of those that are more motorcycle specific. Right now I use Motul. When that runs out I might try the CRC because I rarely ride in the dirt.
I think the biggest thing is clean and lube your chain often and it’ll last a long time.
Also - if you have an O or X Ring chain, soaking the chain in Acetone to clean it like he did would destroy or damage the rings/gaskets.