I used to ice race in the '70s and we used sheet metal screws with a liner similar to what's on the video. They've refined everything a lot nowadays tho. We liked the hex sheet metal screws with a raised perimeter around the hex and a straight screwdriver slot in them for more edges (traction). Some were harder than others too. They were the best.
I lived on a lake and we would plow a big area down to bare ice and play for hours. You can get hurt if you get tangled up with a studded tire. Sometimes a bike can throw a screw out of the tire and hit you too. We got pretty good and started traveling as a group to ice festivals and put on a free show. A bike with heavily screwed tires could easily wheelie through the straights and hold great in the turns. If you ride a studded tire on the road though it will dull the screws quickly and you'll lose your competitive "edge" on the ice.
If you do it, it's a great way to use your bike in the dead of winter. Have fun.