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Discussion Starter #1 (Edited)
Marketing/knowing the market! Okay, so it's more of a business practice than an actual secret. Kawasaki knows what its customers want, and makes it real! Honda seems to be jumping on this bandwagon lately, too (although they've obviously had plenty of success as well over the years). Great!

Great example (if you have any interest in fast motorcycles, it's hard to say this video DOESN'T make you want to go buy a brand new ZX10!):

2015 Ninja® ZX?-10R 30th Anniversary Supersport - Kawasaki.com

For a real adrenaline-charging thrill, be sure to watch the second video! Brings back some epic memories of my hooligan days on the Ninja 500 (no, I didn't use both lanes like this...except on very rare occasions and when line of sight wasn't an issue)!
 
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